The big data and business analytics market size is expected to reach $512.04 billion by 2026 according to Allied Analytics LLP (2019). However, there are challenges ahead, including the enormous growth of data and capability to process it. There is a skill shortage and there is uncertainty around how job markets might change with future products generating big data and new applications of analytics. Data privacy and ownership of data is also a big concern to many people including the general public and policymakers. Dr Richard Hodgett Associate Professor in Business Analytics and Decision Science, Leeds University Business School and Dr Sajid Siraj, Associate Professor, Leeds University Business School will discuss the challenges related to the future of utilising big data and answer your questions regarding how big data is changing the way we do business.