How AI Is Transforming Sales: Practical lessons every UK business can apply

Artificial intelligence is transforming how businesses attract customers, respond to enquiries and improve sales performance. Yet many organisations are still unsure where AI genuinely adds value, which tools are worth exploring, and how to get started without wasting time or money.

This interactive Leeds Digital Festival workshop is designed to cut through the hype by focusing on practical applications of AI that businesses can understand and begin implementing immediately.

During the session, we’ll explore how AI can support the entire sales journey, from social media listening and lead generation through to AI-powered customer conversations, WhatsApp, CRM integration, lead attribution, measuring return on investment (ROI), and making smarter decisions about where to reinvest marketing budgets.

Using live demonstrations, practical examples and real-world scenarios, attendees will gain an understanding of how different AI technologies can work together to improve customer engagement, reduce manual processes and support better business decision-making.

Whether you’re completely new to AI or already experimenting with tools such as ChatGPT, Microsoft Copilot or WhatsApp, you’ll leave with practical ideas, a clearer understanding of what’s possible, and greater confidence in identifying where AI could deliver value within your own organisation.

What you’ll learn

  • How AI is changing the modern sales journey
  • The role of social media listening in identifying opportunities
  • Practical uses of AI for lead generation and customer engagement
  • How WhatsApp and AI-powered conversations can improve response times
  • Why CRM integration and automation matter
  • How lead attribution helps businesses understand what’s really generating sales
  • Measuring return on investment (ROI) from marketing activity
  • Making smarter marketing and business investment decisions using AI
  • Practical actions you can take away and apply within your own business

Agenda

06:00 PM – 06:30 PM: Arrival, Networking & Refreshments

06:30 PM – 06:40 PM: Welcome & Introduction

06:40 PM – 07:10 PM: How AI is Transforming the Modern Sales Journey

07:10 PM – 07:40 PM: Live Demonstrations: Social Media Listening, WhatsApp, Lead Attribution & ROI

07:40 PM – 08:00 PM: Interactive Workshop & Audience Discussion

08:00 PM – 08:30 PM: Pizza & Networking

This event is aimed at: Business owners and founders, sales and marketing professionals, SMEs looking to grow, customer service and business development professionals, and anyone interested in using AI to improve business performance.

Speakers Include:

AI & Machine Learning Business Support Services Marketing & PR

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