Our purpose is helping real life happen, and as a Mutual that means delivering three central ambitions:
• Helping people to have a place called home
• Helping them towards greater financial wellbeing
• Creating long-term value for our members
In this session we will share our journey to User Centred Design in the context of an established Financial Service Organisation delivering a fast paced digital technology Transformation Programme.
You’ll hear from two senior leaders about how they have lead change in their teams and found opportunities to change the conversation in YBS around customer centricity. YBS’ Customer Journey Management, UX Design and Content Design teams will talk about the step changes they’ve been involved in and how that is making a difference in strategy, design practice and ways of working.
As part of the event we will also have a hands-on “science museum” interactive session to share some tools and techniques that we are using to work towards inclusive design.
The event will be held at YBS’ offices in Central Leeds.
• Arrival – hands on UX interactive and light refreshments
• Leading the change: The Good, the Bad and the Regulation
Mercedes Clark-Smith & Louise Fox (Senior Managers)
• From “colouring in boxes” to User Centred Design
George Bishop (Mobile UX Design Lead)
Hands on UX
• Our journey to mapping customer journeys
Janelle Kinsey (Customer Journey Management Consultant)
• Our Content Design story
Marie O’Reilly (Content Design Manager)
• Q&A
