In the UK, the average person spends around 4.2 hours every day online, that’s nearly 220 hours (about 1 and a half weeks) a year spent staring at a screen. As a generation, we are constantly online, and information is shared far and wide at speed – meaning that crisis comms have evolved.
E-commerce businesses, social media platforms, and media sites are consistently competing for your attention – in walks ‘clickbait’, usually in the form of a sensationalised headline to draw you to the page. Managing reputation and dealing with a crisis has therefore become more difficult than ever. This event will explore how best to prepare and mitigate risk, deal with crises and protect your business in the mainstream digital media.
Topics covered in the agenda:
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- Managing reputation: How to maintain corporate reputation in a clickbait world;
- Crisis preparedness: What steps businesses can take to prepare comms plans for unexpected worst-case-scenarios;
- Navigating a crisis: When a crisis does happen, how can you make sure the best laid comms plans are enacted to mitigate risk.
Why attend:
- Gain actionable insights from industry experts;
- Discuss the latest crisis and issues management comms trends;
- Take learnings to elevate your crisis and issues preparedness strategies.
Speakers bios:
- Katie Eborall – Director & Head of Grayling North
Katie is an integrated comms specialist, with extensive experience in Corporate Comms, particularly reputation, crisis & issues and corporate affairs. She leads work across the UK and internationally for brands across Retail, Property, Transport, Infrastructure, Food & Drink and Energy, with a client portfolio that includes The Co-op Group, Westfield, M&S, National Grid, Cummins, Leeds Bradford Airport, First Bus and Nestle. She has many years of experience handling issues and managing client crises, from plane crashes and train accidents to negligence and employee conduct. She is particularly interested in risk mitigation and crisis preparation programmes and is experienced in media training for crisis, creating protocols and simulating scenarios. She has led live crisis incident teams and devised crisis recovery programmes for a range of clients.
- Alex Beresford – Account Director at Grayling North
Alex has years of experience overseeing press offices for a number of corporate clients, including Co-op, Cummins, Leeds Bradford Airport (LBA) and HSBC. With a specialism in corporate affairs and crisis & issues management, Alex is well versed in developing strategies and handling media relations for clients during difficult periods.
