Are you an ALDI or an M&S? A Ryanair or a British Airways? Nailing your brand tone of voice is crucial to successful comms. Knowing who you are as a brand, and how you want that to be conveyed through social media, PR, influencer partnerships, and more can make or break how your target audience perceives you.
In this session, we’ll arm you with everything you need to create a brand personality and discuss how it can be implemented in different situations across your business. You’ll be leaving here with a clear plan of action to find your voice and be inspired by some great examples of how brands are using theirs successfully.
The session will cover:
- How to evaluate your brand;
- Identifying your audience;
- Workshop ideas that can be implemented across B>B & B>C companies to ensure all stakeholders agree;
- The perfect mix to help you nail your brand, messaging, and personality that can be aligned across comms.
Speakers:
- Eddie Neal – Designer, Hatch. Eddie has been a designer for over 15 years with experience in a range of industries honing his craft across both in house and agency roles. He loves mixing his digital design experience whilst using informed design to make sure creative ideas are successful.
- Beth Butler – Design Lead, Hatch. Beth has over 10 years creative agency experience working across print and digital. She’s got experience working with huge brands across sport and food & bev. Now Beth leads the creative team on all projects and branding across client comms.
The event is ideal for anyone working in brand, PR, social or content teams. Drinks and snacks will be provided.