Experimentation North

Experimentation North is a FREE monthly meetup-style event that has been created to bring together those interested in CRO, A/B Testing and Experimentation.

Our event on 1st October is kindly hosted by Flutter, at their modern Wellington Place offices in Leeds. We’ve brought together some of the leading minds in the industry to share their experiences and answer your questions before opening it out for discussion over food & refreshments.

Why Attend?

• Shared Challenges: Explore new ideas, best practices and shared challenges with a group of people with a similar interest in the world of experimentation, CRO and data-driven decision making.
• Networking: Connect with industry professionals and like-minded practitioners.
• Free Food & Drink: We’ll be enjoying our discussion over some free food along with a beer tap on premises and a range of both alcoholic and soft drinks.

About the speakers:

Dave Mullen, CRO Specialist, Data Inspires

Leaning on 15 years experience in the industry working for leading brands such as Canon, Mountain Warehouse and Teenage Cancer Trust among others, Dave Mullen will share tales of experiments that had the biggest impact, highlight the single test that made the most money, and share some of the lessons that continue to shape how he works today.

Jonny Longden, Chief Growth Officer, Speero

Chief Growth Officer at Speero, Jonny Longden will present his talk ‘The Experimentation Delusion: Why We Are Focused on the Wrong Things, and How an Operating System Can Put You Back on Track’. In his talk, Jonny will explore the delusion of equating experimentation with controlled testing, uncover the hidden potential of a holistic approach, one that integrates experimentation into the very fabric of your organisation.

Free Tickets!