Everywhere is Noisy: How to Create Content that Cuts Through in 2024

Hosted by Reprise

The web is a brilliant place to hide content. We’re in a world of low attention spans and high expectations, where TikTok rivals Google and new tech is upturning traditions. The online world is noisy – and it’s easier than ever for your brand to go quiet.

In this session, you’ll hear from a range of experts about how to make sure your content is seen, heard and acted upon. Drawing on our work with some of the world’s biggest brands, we’ll discuss the intersection of content, PR, SEO and creative – and help you build a strategy that doesn’t sit in a silo.

You’ll hear from various experts from across our agency – from a content specialist on the importance of a multifunctional content strategy to a PR lead who’ll explore the variety of ways you can leverage experts. Our team will help you to understand how the search landscape is changing and how content needs to evolve to perform. You’ll learn how to show up and stand out wherever your audience is online, before we run a Q&A with the entire panel.

The world of content is in flux. And if you’re a creator, analyst or marketer trying to find a way through to your audience, we’re here to help. Expect tips, tricks and take- homes in a quick-fire session designed for long-term results. Find how to create cut- through content in 2024 with Reprise UK.

About the speakers:

Jessica Holzhausen is a lead writer at Reprise, specialising in digital content for the German speaking markets. She has a background in historic research and journalism and has worked as multimedia journalist for a public broadcaster in
Germany for multiple years before moving to the UK.

Pete Adams began life as a magazine writer, keeping himself busy by writing about cars, interviewing inventors and making typos. After a brief but brilliant stint in PR and events, he joined Reprise as a content editor. As a content strategist, he now
helps clients and craft teams use the science of SEO and data to fuel their creativity.

Louise Heap has 13 years’ experience in digital, with a focus on developing SEO content strategy for our clients. Having previously worked in client management roles, she is adept at understanding business goals and challenges, and devising
strategies to support them.

Ash Liddell is a content and brand marketer focused on putting search at the heart of marketing. During the last two years, he has focused on SEO content specifically, helping global brands to develop their on-site content as part of a wider marketing

Jim Sutcliffe is a Senior Writer at Reprise. When he’s not writing for marketing or UX purposes (his specialism), he’s probably still writing for fun.

Marketing & PR
Everywhere is Noisy: How to Create Content that Cuts Through in 2024
28th Sep 2023 5:30pm - 7:00pm
Hosted by Reprise
100 Wellington St, Leeds LS1 4LT

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