Business & E-Commerce, Social Media, Marketing & PR, Startups

Embracing TikTok as a marketing channel requires a different mindset

27th Sep 2022 5:00pm - 8:00pm Hosted by Shooglebox

This is a panel discussion where you’ll hear from a number of industry experts about the challenges and opportunities created through marketing, engaging and publishing on TikTok.

The speakers will share some of the challenges they’ve faced in their existing business – covering areas such as an overview of TikTok for brands, how to stay on top of TikTok trends as they change day-by-day and week on week, incorporating your brand content in a way that feels like it “fits” alongside creator content, fast turnaround challenges, working out what is or isn’t buzzing. and how to beat the TikTok algorithm.


Speakers include:

Alex Crowe – Global VP of Omnichannel at Criteo

Fran Greenwood – Asda Media Partnerships team

Helen McTaggart – Marketing Controller for Poundland / Dealz

Tony Cuthbertson – Founder at social agency IMP and Shooglebox

The panel discussion will be introduced and moderated by Dom Burch, Director Of Strategic Communications at ubloquity.


Join us after the event to network with the panelists and the other attendees.

27th Sep 2022 5:00pm - 8:00pm
Hosted by Shooglebox
Salon Privé Private Charter, Dakota, 8 Russell St, Leeds LS1 5RN

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