This is a panel discussion where you’ll hear from a number of industry experts about the challenges and opportunities created through marketing, engaging and publishing on TikTok.
The speakers will share some of the challenges they’ve faced in their existing business – covering areas such as an overview of TikTok for brands, how to stay on top of TikTok trends as they change day-by-day and week on week, incorporating your brand content in a way that feels like it “fits” alongside creator content, fast turnaround challenges, working out what is or isn’t buzzing. and how to beat the TikTok algorithm.
Alex Crowe – Global VP of Omnichannel at Criteo
Fran Greenwood – Asda Media Partnerships team
Helen McTaggart – Marketing Controller for Poundland / Dealz
Tony Cuthbertson – Founder at social agency IMP and Shooglebox
The panel discussion will be introduced and moderated by Dom Burch, Director Of Strategic Communications at ubloquity.
Join us after the event to network with the panelists and the other attendees.
