Join us for an in-person breakfast event with senior marketing leaders from the Tech industry. Marketing has a much broader role to play than just creating campaigns to generate leads in the Tech industry. Marketing drives business strategy, it helps shape the entire direction of a company.
And yet, marketers constantly face scrutiny. The challenge is, and always has been, quantifying the value that marketing truly adds, which makes securing a seat on the board all the more difficult. Our speakers are addressing that problem. Hear how they’ve successfully broken marketing out of the silo and overcome the challenge of demonstrating return. Join us for insightful talk that will empower you to lead transformative change in your organisation.
This event is hosted by MET Mentoring at the Lhasa office in Leeds. MET Mentoring, powered by MET Marketing, is a not-for-profit organisation that was established in 2020 to help support the growth and development of the marketing and digital community in Yorkshire.
Speakers include:
- Ally Reeves – Head of Marketing at Lhasa Limited
Driven by a passion for people, business and science, Ally joined Lhasa Limited in 2015 after completing a degree in Chemistry with Medicinal Chemistry at Newcastle University. Lhasa, a Leeds-based not-for-profit organisation, creates software to support decision-making on chemical safety, streamline drug development, and reduce animal testing. Progressing through roles in sales and marketing, and dedicating time to achieving a Chartered Institute of Marketing (CIM) qualification, Ally now leads marketing at Lhasa and its subsidiary, Consult Lhasa. As Head of Marketing, she has the privilege of leading a great team, focusing on thought leadership, demand generation, and enhancing value for members and clients;
- Hayley Levene – CMO at Athera Heathcare
Hayley is a strategic marketing leader with extensive experience in the health tech sector. As Chief Marketing Officer, sitting on the exec team of Athera Healthcare, a PE backed newly launched brand delivering tech to the healthcare industry, she’s responsible for driving revenue through strategic marketing. She has a passion for brand development and driving growth and focuses on working across all business functions to ensure revenue generation. With 13 years’ experience across brand, marketing and communications roles, her career progression, from Communications Officer to CMO, highlights her dedication and expertise in transforming business strategies and outcomes;
- Rachel McElroy – Marketing Director at Axiologik
Rachel is part of the Senior leadership team at Axiologik, an advanced digital delivery consultancy in Leeds working on some of the most complex programmes of change in recent times. Rachel is responsible for marketing, brand and the comms strategy across Axiologik and has worked in the tech industry for over a decade. Shining the spotlight on regional tech innovation, she is passionate about professional development, social responsibility, and the impact of the digital community. She is a Board Trustee for Fareshare Yorkshire and a Board member for Boycott Your Bed, an Action for Children fundraising initiative.
