Does a mobile app transcend age?

Hosted by Yorkshire Building Society

Join this virtual session and meet our Head of Digital Channels – Janice Barber.

Janice will discuss the journey Yorkshire Building Society went on as we introduced new mobile application capabilities to our customers. Janice will discuss the behaviours, impact, and change mobile capability has had on our customers across different demographics.

We have some interesting case studies to share involving our members talking about how they have embraced the new technology and how this is now becoming their preferred channel for banking due to the enhanced experience.

Janice will also discuss what YBS are doing to shift the mindset of our members who were typically face to face customers and what we will continue to do to deepen relationships through technologies and product offers in the mobile channel.

We’ll end the session by looking to our future and discussing how we plan to develop our mobile application channel to build financial resilience and empowerment for our customers.

This is a virtual event, once you have registered for a ticket – you will receive a Microsoft Teams invite.


Meet the speaker:

Janice Barber – Head of Digital Channels

Janice is currently the Senior Manager for Digital Savings and Mobile App Channel at Yorkshire Building Society. Janice currently works in our product space and develops our ongoing vision for our mobile channel. Janice has worked at YBS for 12 years, working in solution design and product & proposition roles so she’s able to bring a wealth of experience into the Mobile Channel space.

Business Support Services & E-Commerce, Coding & Software Development
Does a mobile app transcend age?
21st Sep 2022 10:00am - 11:00am
Hosted by Yorkshire Building Society

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