A hugely respected figure in the sports media industry, Peter returns to Leeds to talk about his glittering career working on every major sport event, launching and running sports channels across Europe, Asia, the Middle East and North Africa and the Indian sub-continent.
We’ll be seeking Peter’s views about the current state of the sports media industry and learn about his journey from a junior sports radio reporter in Leeds, through the early days of Sky Sports, to leading ESPN/Star in Asia, via stints at Fox and IMG, before becoming CEO of Europe’s largest sports channel, the Discovery-owned Eurosport, where he was instrumental in their growth and rebrand from an eclectic mix of sports rights to their acquisition of the Olympic Games and development as the ‘Home of Cycling’.
Peter now works in Silicon Valley, where he leads Meta’s sports strategy and media partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite of technologies; Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal. He is also a Non Executive Director at Eleven Sports and PTO (Professional Triathletes Organisation).
Come and join us as we unpack the changes and challenges the sports media industry has been through during Peter’s career over a drink or two, whilst networking with some of the industry’s leaders and influencers.