Ideal for those new to the PR industry, brands looking at their marketing strategies, or anyone who’s been around a while and fancies a fresh perspective.
Everyone seems to be asking the same questions of digital PR right now.
Am I keeping up with the changes?
Are our strategies still impactful?
Am I seeing a solid ROI?
Are these links actually doing anything?
So, in addition to covering the basics, we’ll reflect on how digital PR has changed over recent years and what to expect of it in future.
From discussing the responsibility of brands to be authentic and understanding what ROI to expect, to peak creativity and impending Google updates, we’ll cover off everything you need to know about digital PR in 2023.
An overview of Digital PR in 2023; what it is and why it’s valuable (when done correctly)
Relevancy, how to define what’s relevant to your brand and when the act on it
Creativity and how to cut through the noise
Future gazing and incoming Google changes
Snacks and refreshments will be provided. Look forward to seeing you all!