Where to start with a digital campaign…
…yes tactics are important but they should never be the starting point.
Whether you’re just setting up or are already well established online, this event will show how important it is to start with your brand challenge, not just jumping straight to digital tactics.
We’re an award-winning Full-service agency, so we’re able to think broader about what works for you. A social media plan alone won’t always be enough to achieve your business goals. Is PPC in isolation going to drive results? We’ll talk about how to get the best out of your digital activity, from picking your digital channels correctly to the importance of research beforehand.
We’ll offer insight into solutions focused around your business aims – to explain how you need to identify your challenge to effectively pick the right tactics to achieve them.
We’ll also shed some light on KPIs, PPC, SEO and many other useful digital acronyms and how they can work for you.
Speakers
Cassius Rumsey – Digital Marketing Strategist
MSc International Business Strategic Management
MBA General business Management
Wealth of experience with a range of B2C and B2B international brands including Verastar, WYCA – West Yorkshire Council, Maboshe, PEP Kitchen
Tom Wycks – Digital Strategy Director
Small Business Owner for 4 years
15 years Digital Agency Experience with a range of B2C and B2B brands including BMW / Mini, West Brom, Mitre, Seabrook, Sodexo
Cody Silverstone – Social Media Consultant
BA Hons Photography
Diverse experience working with both small and large brands including Tast Restaurant – Manchester Michelin star chef Paco Perez, Freaks of Nature, Wetherby Whaler, WYCA – West Yorkshire Council
