Want to discover the secrets behind Yorkshire Tea’s digital marketing triumph in the UK market? This Q&A session organised by Jaywing will reveal the digital strategies implemented for Bettys and Taylors of Harrogate that propelled Yorkshire Tea to become the nation’s favourite brand.
A quintessentially British experience: over afternoon tea you’ll learn how innovative digital marketing has driven ‘proper’ success for Bettys and Taylors of Harrogate – makers of Yorkshire Tea. They will share their challenges, mistakes, and successes.
About the speakers
Uncovering the secrets behind Yorkshire Tea’s digital marketing journey are experts:
- Tom Craik – Senior Digital Business Developer: Bettys & Taylors of Harrogate – Makers of Yorkshire Tea. With over a decade of experience at Bettys and Taylors of Harrogate, Tom is a seasoned expert in digital-first marketing, communications, and e-commerce. As a senior digital business developer for the renowned Yorkshire Tea and Taylors of Harrogate brands, Tom has a proven track record in defining and executing effective strategies. Tom is responsible for steering the long-term digital vision, enhancing digital skills across the business, and driving direct-to-consumer ventures as well as UK and international retail e-commerce;
- Dom Dwight – Director of Strategy, Insight, Innovation, and Diversification: Bettys & Taylors of Harrogate – Makers of Yorkshire Tea. Over the past 16 years, Dom Dwight, the strategy and innovation director at Bettys & Taylors of Harrogate, has been a key figure in the brand’s journey. As the former marketing director, he led the creative communication campaigns that helped Yorkshire Tea earn its place as the most popular brand of tea in the UK. As an expert strategist, Dom is focused on exploring new ideas that will shape the future of one of Yorkshire’s most successful independent businesses.
Marketing Professionals, Digital Strategists, Digital Marketers and anyone interested in learning about Digital Marketing practices.
