Digital Accessibility has been gaining significant momentum over the last few years, with many companies switching on to the need for websites and services to work for all user types.
But while having an AA or AAA compliant site is a great step, it’s only just the beginning.
UX and accessibility specialists Kelly Moran and David Davies from Leeds Building Society will take you on an interactive journey, showing how to go beyond the checkpoints.
Based on insight gained through testing by customers with disabilities, the free session will show how users can still struggle to use AA standard digital services and what measures you can take to maximise your audience.
If you’re involved in creating websites, apps and online applications, then put this on your list as a must-see session.
Kelly created a UX team at Halifax in 1998 and added an Accessibility function in 2005. Utilising internal user labs, over several years, Kelly and his team user tested customers with various disabilities to help bring the WCAG checkpoints to life and to see where gaps still existed. He has helped imbed “Real world Accessibility” into Aviva, Direct Line, ADP, and Covea Insurance and is delighted to help share his experiences to make a real difference to every user type to maximise customer reach.
David has worked as an ICT specialist across private and non-profit organisations throughout his career. His passion to lead design thinking for accessible and inclusive services accumulated in a role at Shaw Trust where he led major client engagements including EasyJet, Ocado, McDonalds’s UK, Just Eat and multiple UK councils including City of London. Employing collaborative techniques David has been the catalyst for change and has empowered organisations to define and deliver a roadmap to WCAG compliance and taken engagement beyond the checkpoints.