Content is not just something you drop into a design at the end. It’s the reason the design exists.
So why do so few content folks learn and apply UX principles? And why do so few UX teams include a content role?
Whether you work in content or as a UX designer, this talk might just change your life. Or at least how you think about content.
Join Helena Rix, Senior UX Content Strategist at Asda, to find out:
• how to design content – and why you should
• why content is an integral UX discipline
• how to write based on how people read online