Competing for Attention: Lessons from 2024’s Summer of Sport

Organised by Digital Sport North

Join us for relaxed networking and an insightful panel discussion unpacking the strategies and tech that changed the game this Summer. From the Euros to Wimbledon, the Olympics, The Hundred and so much more, the action has been non-stop this summer. With these major sporting events competing for global attention, fan experience and engagement have never been more crucial.

Join us in September for an insightful panel discussion, where we’ll be joined by experts from across the sporting landscape to unpack the groundbreaking digital strategies that have changed the game this summer.

Attendees will gain actionable insights into how top sports organisations and platforms have harnessed cutting-edge tech to captivate audiences in today’s digital world. Conversations will be led by Tanya Arnold, trailblazing sports broadcaster and presenter, bringing a wealth of experience from her coverage of countless top-tier sporting events including two Olympic Games.

Key topics covered include:

  • The latest trends disrupting the sports news publishing landscape;
  • Which of the ‘challenger’ sports/events cut through and how did they do it?
  • Did any federations, teams, brands or broadcasters ‘win’ the Olympics / Euros?
  • How much control do we actually have over audience reception and virality?
  • Content highlights and the most surprising sporting moments this Summer.

In typical Digital Sport North style, we’ll be doing it all over relaxed networking. Secure your spot and we’ll see you there!

This event is aimed at: Sports tech and digital media enthusiasts.

Speakers Include:

Innovation, Marketing & PR
19th Sep 2024
5:00pm - 9:00pm
Organised by Digital Sport North
Belgrave Music Hall & Canteen - Cross Belgrave Street Leeds LS2 8JP
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