Careers and Campaigns in the Age of AI: The Importance of Human Expertise

Developments in AI have raised questions about how roles will change and what skills will be needed in the digital businesses of the future.

What should early-career professionals, graduates, employers and digital businesses factor in to their plans?

This event features discussion around the importance of subject matter expertise and guiding hand of informed marketers when it comes to effective SEO, PR and localisation campaigns across the digital landscape.

Agenda:

13:30 – 14:00 Arrival, Networking and Refreshments

14:00 – 14:30 Panel 1: The Skills of the Future in the Age of AI

14:30 – 14:45 Break and Networking

14:45 – 15:15 Panel 2: Human vs AI – The Value of Subject Matter Expertise in 2023

15:15 – 16:00 Networking and Office/Studio Tours

Panel 1 – The Skills of the Future in the Age of AI ICS global resourcing team members and invited speakers will discuss-

• The skills early career professionals and graduates need to embark on a career in digital in 2023
• Types of skills and aptitudes that hiring companies watch out for in digital industries
• The best ways to develop skills before gaining a role, and in the months after
• What do early career professionals want from a role? Discussion of pay, progression, flexibility and more

Panel –

•  Robert Milner, Talent Acquisition Partner, ICS-digital
• Maybelline Byrne, Senior Team Manager, ICS-digital
• Sarah Hannam, Head of Customer and Community, MET Marketin

Moderator – Martin Calvert, Marketing Director, ICS-digital

Panel 2 – Human vs AI – The Value of Subject Matter Expertise in 2023 and Beyond

• AI vs human expertise – how might required skills evolve in future, and how do you develop ‘soft’ skills around judgement, teamwork and communication?
• Discussion of the main applications of ChatGPT, Bard, Midjourney and other AI platforms as things stand
• Google and AI – how will search engines respond to AI content? How will this shape what digital marketing professionals manage their campaigns?
• What aspects of SEO, PR and translation can’t AI mimic?
• How can early career professionals develop this subject matter expertise?

Panel –

• Matt Chappell, Head of Content, ICS-digital
• Neil Kelley, Course Director, Leeds Beckett University
• Matt Roche, Director, ICS-digital

Moderator – Laura Smith, Digital PR Director, ICS-digital

Taking place at 2 Park Lane, the city centre offices of international SEO, content and digital PR specialists ICS-digital, the event will include ample networking opportunities, with food and refreshments.

This event will be ideal for:

Marketers who want to learn how AI will impact future operations Early-career professionals and graduates keen to learn about sought after skills and employment opportunities in digital Business leaders, academics and government advisors who want an insight into how leading Leeds businesses are engaging with the big questions around skills, AI, campaign management and digital growth.