Markets are changing faster than ever. Consumer expectations continue to evolve. Digital transformation is reshaping how brands engage customers. New entrants can build loyal communities overnight, while established brands face increasing pressure to remain relevant.
For many organisations, success today is more about continually adapting, evolving and finding new ways to create value.
This CIM Yorkshire panel brings together senior marketing leaders from some incredible Yorkshire and UK-based brands to discuss how they’re navigating transformation, international expansion, responding to disruption and leading change within established organisations.
From retail and outdoor apparel to sport, utilities, and customer-owned businesses, our panel will share honest insights into the challenges of repositioning established brands while balancing commercial performance, customer expectations and long-term brand equity.
Whether you’re leading a heritage brand, scaling a growing tech business or simply looking for fresh perspectives on modern marketing, this session will provide practical lessons from marketers doing it for real…
Lawrence Christensen: Head of Innovation (Fashion, Home & Beauty), Marks & Spencer.
Sharing insights into transforming one of the UK’s best-known retail brands through operational excellence, customer experience and digital innovation.
Daniel Matson: Commercial Director, Yorkshire County Cricket Club.
Discussing how one of Yorkshire’s most recognisable sporting organisations continues to evolve its commercial strategy, engage new audiences and strengthen its brand – moving from local club to global sports and hospitality brand.
Clare Grimshaw: Senior Marketing Manager, Craghoppers.
Sharing lessons from building relevance for an established outdoor apparel brand through omnichannel marketing, brand storytelling and evolving customer expectations.
Ed Sutcliffe: Managing Director, Met Marketing Recruitment
