Business & E-Commerce, Community, Society & Sustainability, Social Media, Marketing & PR

Drawing on Dr Aulona Ulqinaku’s research, this event will look at digital brand communications, particularly in relation to the impact of different approaches on consumers facing different levels of psychological and financial distress, such as the ones facing during the COVID-19 pandemic.

The right communication approach at the right time can mitigate negative consequences for the millions of people forced to practice social distancing with subsequent feelings of being isolated, as well as people experiencing financial constraints in their lives that affect their wellbeing and behaviors.

Whether you’re a new business or have been around for centuries, Aulona will discuss ways in which digital brand communications can best address the psychological and financial consequences, typical during this crisis, leading to win-win communications and outcomes for both companies and consumers. There will be time for a Q&A after the talk.

Brand communications: the fresh air that psychologically and financially distressed consumers may be looking for
22nd Sep 2021 12:30pm - 1:30pm
Hosted by Leeds University Business School, University of Leeds

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