There have been significant changes in consumers’ online behaviour over the last 18 months – from everyone being stuck at home and only using digital channels to communicate and buy, to habits changing again as lockdown eases and the high street begins to recover.
These significant consumer changes to online behaviour and digital channel usage can be confusing for businesses, who are busy trying to recover without knowing where to focus their digital marketing efforts.
This seminar will explore digital consumer behavioural shifts from the past 18 months, exploring what has become the new normal and which digital marketing trends are here to stay.
The focus of this seminar is to give businesses a journey of where customers have been, where they are now, and where they will be over the next 12 months.
We will also have plenty of relaxed networking with breakfast (including our famous samosas) and refreshments provided!
