Black Friday in a post COVID world
Tue 28 September | 4-5pm
Expert: Mark Garrett | Host: Holly Hughes
Black Friday 2021 will, undoubtedly, be one for the books. With several industries feeling the pains of the pandemic’s lockdowns, the busiest shopping weekend of the year is slated to be make-or-break for those retailers left on what is a very different UK high street.
Unsurprisingly, Black Friday remains the zenith of bargain shopping for both in-store and online shoppers. In this webinar, our e-commerce expert, Mark Garrett, will reveal leading methodologies on how to convert online browsers to shoppers on one of the busiest days of the year in the retail calendar.
Having started on the shop floor over 20 years ago, Mark rose to lead some of the most recognisable brands in retail including Game Station, Dixons Retail and Bose.
Namely, he has created innovative omni-channel propositions for brands such as Apple, HP and Microsoft, and over the past eight years has utilised his industry-wide knowledge to build digital growth strategies for SMEs.
As Mark identifies: “For 45 weeks of the year you’re speaking to the shopper. During the 7-week Christmas period, you’re speaking to the shopper’s mum.”
Have you identified your target audience? Adopting your messaging with relevant offers and a creating an agile UX experience could be your ticket to maximising sales; let us show you how…
In this hour-long webinar including 15 mins for Q&As, we’ll discuss:
– Technical health checks to ensure your e-commerce solution will survive (and thrive) during Black Friday
– What customers are looking for and how to create engaging offers to outrival the competition
– Using promotional tools to create urgency and drive sales activation
– Best CRO practises to implement now
– Data capture tactics to build a database of future prospects
– Database and product management tips and tricks
If you have any questions you’d like answered on the day, please send them in advance to Holly at [email protected]
Date clash with your diary? Once you have registered, you will be sent a recording of the webinar after the live event to recap at your leisure.
Closed captions will also be available on the day if requested to improve accessibility for all.