Beyond the Interface: Applying design thinking to product strategy

User-centred design practices are often thought of as only applicable to interface design or product interaction.

But that same design thinking can help you rethink your whole strategy to better meet users’ needs and business needs.

In this interactive session, we’ll discuss our experience of building an educational strategy for the NHS and share:

  • How we used UCD practices to create a sustainable and scalable product strategy
  • How collaboration between policy, product and design can help to make sense of complex organisational challenges
  • How design thinking can be applied to more than just web interfaces
This event is aimed at: Product Managers, UCD practitioners, people who design training courses, Internal training managers, and those interested in Product Design & User-Centred Design (UCD).

Speakers Include:

UI/UX/Design Team Building & Leadership

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