Automation vs Human Touch

Event Details


Monday 21st September






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Part of Leeds Digital Festival fortnight

About this Event
In a world where there’s a tool for almost everything, Robert and Simon from Enjoy Digital explain why the human touch (combined with some automation) is best.

They don’t have anything against automation, but when it comes to user experience and user research, it’s best to proceed with caution and provide a mix of the two. They’ll give examples of projects they’ve worked on where automated tools just wouldn’t give the full picture and they’ll explain why.

Robert and Simon will also cover how their integrated approach works best, with Robert working in UX research and Simon working in UX design – the pair talk challenges and coming together, partly due to their challenges over automated research and accessibility tools.

About the speakers

Robert is Research Manager at Enjoy Digital where he leads the user research team which helps clients to solve their challenges through user testing, interviews, surveys and any other qualitative or quantitative research that’s appropriate. Robert has over 9 years of experience in market research, user testing and user research. He has previously worked for digital marketing advice publisher Smart Insights creating training guides on personas, UX and user research and has written over 100 blog posts for them. In his spare time, he enjoys as many city breaks as he can fit in, searching for the best Italian restaurants and Robert has two cats, Mona and Dave. Yes, Dave! Robert is a member of the Market Research Society and UXPA.

Simon is Senior UX Designer at Enjoy Digital, working alongside the wider UX team to produce creative visuals and interactive wireframes. Our UX team combines data analysis and user testing with creative insight to give a more integrated approach

About Enjoy Digital

Enjoy Digital is one of the fastest-growing independent digital agencies in the UK. Based in Leeds City Centre, the agency employs more than 40 team members and provides clients with services including web development, digital marketing, PR and social media.

Enjoy Digital is a Google Premier partner, RAR recommended agency, Drum Digital Census Elite and BBC Digital Excellence finalist. It puts customer insight at the heart of multi-channel digital marketing campaigns and prides itself on best in class technology integration. To find out more, visit