Ask How, Not Who: Let’s talk about failure

Hosted by Sky Betting & Gaming

Failing fast and often is an essential part of business success and personal growth.

But it’s impossible to do this without first creating a culture that ensures our colleagues have the autonomy and courage to make mistakes and for those mistakes to be seen as a learning opportunity rather than a blaming opportunity.

If something goes wrong, we take accountability by asking How Not Who.

Flutter Entertainment operates leading betting brands across the UK and International markets such as Sky Betting & Gaming, Paddy Power, Betfair and PokerStars.

Flutter’s vision is to be a global leader in online sports betting and gaming. We believe in bringing entertainment to life for our customers in a safe, responsible, and sustainable way. Key to delivering these experiences is creating a ‘no blame’ culture that allow the teams powering those brands to thrive and innovate.

So, how do you create a no blame culture? How do you feel comfortable with failure?

Our panellists will have an honest and engaging conversation about the role ‘failure’ has played in their successful careers so far and how they ensure their teams and stakeholders accept it as a positive learning opportunity.



Tanja Lichtensteiger – Engineering Manager at Sky Betting & Gaming

Rik Barker – Chief Information Officer at Flutter

Beth Gildersleve – Managing Director or Technology at Sky Betting & Gaming

Ian Thomas – Senior Principal Engineer at PokerStars

Gary Wimbridge – Director of Customer Product at Paddy Power and Betfair

Paul Key – Sports Digital Design Manager at Pokerstars



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Community & Society
Ask How, Not Who: Let’s talk about failure
24th Sep 2021 12:00pm - 1:30pm
Hosted by Sky Betting & Gaming
4 Wellington Place, Leeds

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