AI in Marketing: The dos and don’ts for success?

Are you ready to boost your productivity with AI tools but you’re cautious of the potential pitfalls? AI is transforming marketing practices, providing increased efficiency, granularity, and innovation. The integration of AI, however, also brings challenges and risks that need to be managed carefully. This session will provide you with the knowledge and tools to adopt AI in your marketing activities effectively and responsibly.

What you’ll learn:

Join Jaywing as we explore the benefits of AI in marketing.

• We’ll demonstrate how it can drive efficiencies, enhance granularity in modelling and support human intervention;
• You’ll discover the optimal areas for AI implementation in marketing and business operations and learn from cautionary tales about the potential dangers of unchecked AI use, including data privacy concerns and the impact upon critical thinking;
• We will also address the balance between AI tools and human creativity, showing you how to leverage both for the best results. At the end of the session, there will be an opportunity for you to ask questions and engage with our experts.