Can AI truly comprehend and communicate user needs? Join Anna Scandella, Director of User Experience at Pocketworks, for an eye-opening session on how real user feedback shapes design decisions and why AI-generated data can’t quite cut it.
This participative talk will reveal through practical examples, including some from our diabetes management app, why AI insights, while powerful, fall short of capturing the nuanced behaviors, emotions, and contexts that only genuine user interactions provide.
Learn the tangible benefits of real user insights and the ethical limitations of relying on AI.
Director of User Experience, Pocketworks
