A place where anything is possible


We’re a tech and digital company that quickly grew to become a market leader in the betting and  gaming world. How? By understanding what our players want, and then giving it to them. Bigger. Bolder. Better.

We’ve built and established some of the country’s biggest brands in betting and gaming, including  Sky Bet, Sky Vegas, Soccer Saturday Super 6 and ITV7 Racing. 

We work together to turn our big ideas into reality – it’s our passion. We’re given the freedom and  flexibility to be our very best selves. 

Today, we have more than 1,600 colleagues — and every single one of us takes the responsibility  and the opportunity to create amazing experiences for our players.



Better is just the beginning


Our Sky heritage means ‘better runs through us like a stick of rock.’ We begin with better. What we  do with it, and where we take it, is up to us. We want to thrill, excite and entertain our customers,  every time they play with us. That demands better tech, better products and better offers. And  what powers better? Our people. 

Each day we embrace three values that mean we always think and act for the customer: 

Create The Next – We never stop discovering, developing or asking, ‘what next?’ in our quest to  take betting and gaming to new and exciting places. 

Free To Be Me – We’re given the freedom and flexibility to be our very best selves and do things the  way we think they should be done. 

Know It Share It – We’re keen to share our workings and keen to learn from others. After all, when  great people collaborate, great things happen. 

Watch our video to learn more about our special culture. 



We give back to the Leeds Tech Community


As one of the leading tech and digital companies in Yorkshire it’s no surprise why the Leeds Tech  Community is so important to us.  

Our colleagues have helped to organise a variety of events to network and share ideas including;  Leeds/Sheffield Dev Ops, Tech Managers Meet Up and Product Tank Yorkshire.


Find out more about #SBGLIFE on LinkedIn, Instagram, Twitter and our careers site