Exploring The Consumer Psychology Behind Viral Content (Sold Out!)

Event Details

When

Thursday 27th - Thursday 27th
5:30 pm - 6:30 pm
2017-04-27 17:30:00 2017-04-27 18:30:00 Europe/London Exploring The Consumer Psychology Behind Viral Content (Sold Out!) The Black Swan, Call Ln, Leeds LS1 7BT

Where

The Black Swan, Call Ln, Leeds LS1 7BT

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Cost

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Exploring The Consumer Psychology Behind Viral Content

Content Marketing is BIG. 2016 research indicated that 66% of UK marketers planning to increase budgets* But how can we get a better understanding of what content is most effective? At this session, I'll be discussing some of the latest consumer psychology research insights into why people share content online. Looking at what factors influence likelihood to share and offering practical tips on how to use these insights to help your content marketing succeed. Part of the Leeds Digital Festival, 2017

*Joe Pulizzi, Content Marketing in the UK, 2016 - Benchmarks, Budgets and Trends, http://contentmarketinginstitute.com

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